![]() ![]() Some people don't like the idea of the Acceptable Ads policy, which is a series of requirements ads must meet in order to be exempted from ad blocking. These are both important topics, but ones that are currently outside the scope of my reviews. Many ad blockers claim to improve battery life and protect your privacy by preventing data-hungry trackers from monitoring you online. Even with Adblock Plus configured to reject all ads, it didn't perform as well as the competition. 1Blocker, with all of its numerous blockers enabled, beat both. However, I did note Crystal blocked more resources, further reduced the size of websites, and loaded pages about a second faster than Adblock. Websites frequently load different content for different users at different times. It's difficult to compare the ad-blocking abilities of one app with another. Other blockers, including 1Blocker, let you manually add a site to a whitelist and allow it to load ads. Crystal lets you alert the developer to the issue, but Adblock Plus does not include this feature. This is usually because the site is just not set up to work properly with elements being blocked. Sometimes when you use ad blockers, sites don't load correctly. With Adblock Plus in its default configuration, it drops to 136 resources, equaling 4.8MB, in 5.8 seconds. CNN.com, for example, loads 201 resources, equating about 6.3MB of stuff, in 10.5 seconds. Sites with more elements that can be blocked by Adblock Plus have even more remarkable results. This was reflected in a 21.8 percent decrease in page load time. Fewer resources means sites take up less space, and I observed that Adblock Plus reduced the total website size by 17.2 percent. Adblock also limits the cookies loaded, and I saw that Adblock loaded 30 percent fewer cookies. Resources include fonts, images, and other elements that make websites work. In my testing, I found that Safari loaded 32 percent fewer resources when I went to with Adblock Plus installed. I'll have more on Acceptable Ads later, but note that you can use the Settings page within the Adblock Plus app to toggle Acceptable Ads on and off. For most of my initial testing, I left this feature enabled. The default settings for Adblock Plus allow nonintrusive ads that comply with the Acceptable Ads (Opens in a new window) standards. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. ( Read our editorial mission (Opens in a new window) & see how we test everything we review (Opens in a new window).) I chose this particular device because I've never used a phone the size of a boat oar, and I thought that I could grow personally from the experience. When testing, I reload the PCMag mobile page without cached information and average the data.įor this test, I used an iPhone 6 Plus ( at Amazon) (Opens in a new window). Just like a desktop Web inspector, this lets me view the entire structure of webpages viewed on my phone and other vital statistics. I test iPhone ad blockers by using the Safari developer tools on both the iPhone and my trusty iMac. ![]() Adblock Plus walks you through this process with a handy video. Once it's installed, you'll have to set it up. The correct one is from developer Eyeo, if that helps. There are several ad blocker apps with similar names and iconography. With Apple now allowing ad blockers on iOS, it's no surprise that Adblock Plus is now a popular iPhone app, too.Īdblock Plus is available for free from the App Store. That's where ad blockers come in, and Adblock Plus, or ABP, is among the most popular among desktop users. How many times have you accidentally navigated off a webpage on your phone and wound up in unfamiliar territory because you tapped the wrong part of an ad? Probably too many. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages. ![]()
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