![]() ![]() When you go into Google Analytics, you can find this information by going to:Īcquisition > All Traffic > Channels > Paid Search This channel encompasses data on who visits your site through your PPC ads - paid ads that appear at the top of organic search results. You can see if your organic efforts work to drive traffic to your site.Īnother channel that shows your Google website traffic is Paid Search. Knowing this information is highly beneficial to help you understand your SEO efforts better. If you click on the Organic Search channel, you can see everything from the number of users that visit your site through organic channels to the length of time people spend on the page. You can find this metric by going to: Acquisition > All Traffic > Channels > Organic Search From this point, you can see how many users visit your site through organic search. Organic traffic indicates how many people go to your site through unpaid means, like clicking on your listing in search results. The first metric you’ll want to track is your organic traffic. Let’s take a look at these two channels: 1. How do you know what to look at for your website traffic? There are two channels you’ll look at to understand your Google website traffic: Once you have Google Analytics up and running, you may feel overwhelmed by all the data you see. Add the tracking code to your website to collect dataīy setting up your website traffic tracking, you can start obtaining valuable data about your site.Set up a reporting view - separate from your master, unfiltered view - in your property.Set up a property in your account (in this case, your website).Create an account or sign in to your Google Analytics account. ![]() Want to track your website traffic? Here’s how you can set up Google Analytics to start tracking your website traffic: How to set up Google Analytics to track your website traffic It enables you to focus your resources on strategies that help you drive the website traffic numbers you desire. As a result, you know which campaigns work and which ones don’t. When you track the traffic from your different campaigns, you can see which strategies are most effective for driving traffic to your site. The last reason you’ll want to look at your website traffic numbers is that you can see if your campaigns are effective. Understand the effectiveness of your campaign You can determine which strategies help drive people to your site by measuring your website traffic, so you can focus on ramping up those strategies. When people have so many ways to find your site, you must know what’s driving people to visit your page. Users can also visit your site through numerous pages, from product or service pages to content posts. ![]() People can find your website in multiple ways, from organic searches to paid ads. Understand your traffic sourcesĪnother reason to check website traffic is to understand where your traffic comes from on your site. As a result, you can adjust your marketing campaigns to appeal to your audience more effectively. When you know this information about your audience, you have a better understanding of who visits your site. You can understand critical information about your audience such as: When you track your traffic, you can see who’s visiting your site and what type of leads you drive. One of the biggest reasons to track your website traffic is that it helps you understand your site visitors better. Here are three big reasons you’ll want to check your website traffic: 1. Contact Us Why should I track my Google website traffic?Īll this talk about website traffic tracking may make you wonder why it’s crucial to track who visits your site. ![]()
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